SG has a range of core styles, with consistent colours throughout and an ethos of Mens Ladies Kids in virtually all products. The brands philosophy is about making life easier for its customers in every way; from product choice, price, support and service. The team behind SG has over 100 years combined experience in an industry that's less than 40 years old itself. This combined knowledge ensures that every product in the SG range has been designed to represent the best value for money and most importantly has been carefully designed with decoration in mind.